Home IBM Buys Real-Time Analytics Company Coremetrics

IBM Buys Real-Time Analytics Company Coremetrics

In what is the latest inIBM‘s series of acquisitions, the company today announced an agreement to purchase Coremetrics for an undisclosed sum. The acquisitions expands IBM’s ability to deliver real-time intelligence to enterprises. Coremetrics is a SaaS provider that gleans data from not only a company’s own website, but also social media, mobile media and other sources. Coremetrics’s existing customers include brands such as Bank of America and Holiday Inn.

IBM cites Coremetrics’s insights into social network and social media behavior as a driving factor behind this acquisition. According to a survey of CEOs conducted by IBM, over 80% of them are hoping to better understand their customer’s needs and “get closer” to their customers. Social media campaigns have been a key part of many companies attempts to do just that.

To this end, Coremetrics functions include “real-time personalized recommendations, email targeting, display ad targeting across leading ad networks, and search engine bid management.”

As we noted last month when IBM acquired Sterling Commerce, IBM has been aggressively expanding its B2B offerings through a series of acquisitions.

The acquisition rounds out IBM’s WebSphere portfolio of information management and business analytics offerings.

The deal is expected to close in Q3 2010. Coremetrics’s approximately 230 employees will be integrated into IBM.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.