Home How AI is changing copywriting, one of first industries under threat from new tech

How AI is changing copywriting, one of first industries under threat from new tech


  • The demand for digital freelancers in writing and coding declined by 21% since ChatGPT's launch in November 2022.
  • Writing, software, and app development roles saw a 21% drop in job listings; data entry jobs fell by 13%.
  • Copywriters are shifting to editing roles to make AI-generated content sound more human, adapting to new industry needs.

As the expansion of artificial intelligence has left many fearing for their jobs and questioning the future stability of several industries, copywriters are amongst the first to feel the impact.

A recent academic report has found the demand for digital freelancers in writing and coding has declined by 21% since the launch of ChatGPT in November 2022.

Writing, software, and app development-related roles saw a 21% decrease in job listings and data entry and social media post-production jobs experienced a 13% drop.

While it may seem like AI has taken over copywriting completely, those in the industry are finding themselves turning to editing positions as the need to make the content sound more human has become a necessity.

Speaking with the BBC, a writer under the pseudonym Benjamin Miller explained how his once-fulfilling work has turned into fixing the shoddy work of a robot: “Mostly, it was just about cleaning things up and making the writing sound less awkward, cutting out weirdly formal or over-enthusiastic language.

“It was more editing than I had to do with human writers, but it was always the exact same kind of edits. The real problem was it was just so repetitive and boring. It started to feel like I was the robot.”

From copywriting to editing, the industry has had to adapt

Another copywriter, based in Kentucky, said her work on AI editing projects often takes longer than writing a piece from scratch but is paid worse.

“The grammar and word choice just sound weird. You’re always cutting out flowery words like ‘therefore’ and ‘nevertheless’ that don’t fit in casual writing. Plus, you have to fact-check the whole thing because AI just makes things up, which takes forever because it’s not just big ideas. AI hallucinates these flippant little things in throwaway lines that you’d never notice.”

While the general consensus sounds negative, others in the industry are enjoying the help AI can give.

The president of the American Writers and Artists Institute (AWAI) Rebecca Matter says AI is “an incredible tool.

“For people who make copywriting a career, the risk isn’t AI taking their jobs, it’s that they have to adapt. That can be uncomfortable, but I think it’s a huge opportunity.”

Featured Image: Via Ideogram

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The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Sophie Atkinson
Tech Journalist

Sophie Atkinson is a UK-based journalist and content writer, as well as a founder of a content agency which focuses on storytelling through social media marketing. She kicked off her career with a Print Futures Award which champions young talent working in print, paper and publishing. Heading straight into a regional newsroom, after graduating with a BA (Hons) degree in Journalism, Sophie started by working for Reach PLC. Now, with five years experience in journalism and many more in content marketing, Sophie works as a freelance writer and marketer. Her areas of specialty span a wide range, including technology, business,…

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