Home Google CEO Doesn’t Confirm “Google Me”, Rather Social Integration

Google CEO Doesn’t Confirm “Google Me”, Rather Social Integration

As we get closer to – and hear more about – the launch of Google’s upcoming social product, Google Me, the less and less it seems like a stand-alone social network and more like an interweaving of social connections into its existing offerings. It sounds eerily similar to those “social” search results that have lingered at the bottom of the results page and third-party extras like Rapportive, the Gmail add-on that gives you the social networking lowdown on your email contacts.

Nonetheless, some are saying that Google CEO Eric Schmidt acknowledged the upcoming launch of “Google Me”. Really, it looks like he acknowledged the coming of “layers”, not the stand-alone, Facebook-killing social network we’ve all discussed.

Google has essentially broadcast – and stayed true – to this party line all along. When it bought Slide in early August, word was that the acquisition would be a “tremendous opportunity for the two companies to come together to change the way people socialize on the Web”, according to a statement on the Slide website. Google itself said that “we’ve already built strong social elements into products like Gmail, Docs, Blogger, Picasa and YouTube” and that the joining of the Slide team would mean Google would be “investing even more to make Google services socially aware and expand these capabilities for our users across the web”.

As much as we want to see these words as the big battle between Facebook and Google, Schmidt said in plain language that this is not the case, according to Reuters.

“Everybody has convinced themselves that there’s some huge project about to get announced next week. And I can assure you that’s not the case,” he said today at Zeitgeist, a tech event in Arizona.

In essence, “Google Me” will be an integration of social connections in much the same manner as we’ve seen with offerings like Facebook’s “Instant Personalization”, which allowed select partners like Yelp and Pandora to use social network connections and information to cater results.

“If you think about it, it’s obvious,” Schmidt told Reuters. “With your permission, knowing more about who your friends are, we can provide more tailored recommendations. Search quality can get better.”

While we all love a good fight, this is becoming a bit more media-tastic than reality permits.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.