Home Facebook Dominates Third-Party Logins For All But News

Facebook Dominates Third-Party Logins For All But News

More and more, we’re logging into websites using our credentials from sites like Facebook, Twitter, Google or Yahoo. But which one is leading in the battle of the third-party login? What login do we chose when it comes to entertainment sites like MTV? How about news sites like Reuters?

According to Gigya, a provider of tools for social sharing and third-party logins, Facebook leads the pack in all realms but one – news sites.

Looking at logins across all sites, Facebook is the clear leader. When we looked at similar statistics from Gigya last January, Facebook led by a factor of nearly two to one over Twitter and Myspace. Since then, Gigya has added a number of logins, and Facebook now leads by nearly three to one with 46% of all social network logins. The closest competitor across all sites is Google with 17%. Twitter follows behind Google with 14%, barely leading Yahoo’s 13%.

The numbers switch around when we start breaking them down into different categories. Facebook becomes even more dominant, increasing to 52% when we look at entertainment websites, with Twitter and Myspace jumping into second and third place. For B2B websites, the distribution is a bit more even overall, with Facebook taking 37% of the pie and Google, Yahoo and Twitter all coming in with around 18%.

The one sphere that really sticks out, however, is the login we choose when it comes to the news. Of all the logins to news sites tracked by Gigya, 45% are completed using our Twitter credentials, with only 25% using Facebook and 16% using Google. The numbers seem to solidify our vision of Twitter as a network best used to quickly share links and “newsy” bits of information.

For the full results of Gigya’s look at what logins we’re using where, take a look at the full infographic on its website.

Images courtesy of Gigya.

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