Facebook will soon bring Timeline to brand pages. Currently Timeline is only available for Facebook user profiles. It transforms the Facebook experience from a fly-by bulletin board and events site to a scrapbook-esque, lifestreaming version of a social networked reality both past and present.
At f8 last September, Facebook’s VP-Global Marketing Solutions David Fischer said that brand pages would be “consistent” with the Timeline look-and-feel, but would not be exactly the same as profiles.
Brand pages will initially be available in beta to a “handful of partners,” according to AdAge. They will roll out to marketers in stages.
Facebook social apps like Pinterest are on the rise, already making money off of affiliate links to certain brands’ websites. It only makes sense that more brands will create their own customized social apps for Facebook users. Open graph apps utilize data for ad targeting, which is integral to Facebook’s ad strategy moving forward.
On February 29, Facebook will host fMC, its first-ever event specifically for marketers – and Timeline brand pages will no doubt be a part of it.
We reached out to Facebook. Here’s what they said:
“As we said at f8, we believe that consistency in both functionality and appearance increase use of Facebook,” a Facebook spokesperson told ReadWriteWeb. “We hope to make Pages more consistent with the Timeline in the future, but we have nothing further to share at this time.”
