Home Facebook Has Already Shown Us What Its VR App Will Look Like

Facebook Has Already Shown Us What Its VR App Will Look Like

On Tuesday evening, Facebook chief product officer Chris Cox let slip that the company was working on its own virtual-reality apps.

Cox’s revelation, in a talk at the Code Media conference in Dana Point, Calif., is hardly a shocker, given Facebook’s purchase of headset maker Oculus VR last year. But it’s the first time the company has hinted at any plans to take advantage of its shiny new toy.

So what is a virtual-reality version of Facebook going to look like? Turns out we’ve already seen it.

Remember Facebook Home, the social network’s ill-fated attempt to take over your Android phone? Putting photos and status updates on your lock screen didn’t live up to the hype. But in two television commercials—one starring Facebook CEO Mark Zuckerberg himself—the company gave a very clear vision of what an immersive, IRL version of Facebook would look like.

In one commercial, an airplane ride gets livened up by a shirtless dude in the luggage compartment, drag queens, and a cute kid:


In the other, Zuckerberg is interrupted by a screaming goat and a pool party:

These wacky interruptions were meant to represent what our friends’ pictures and updates would look like if we could experience them all around us.

See also: Facebook Home Could Be A Pain, Unless You Really Love Facebook

The problem is that Facebook Home was a flawed product: It didn’t work as well as it could, and it just didn’t prove as compelling to users as Facebook’s designers and engineers hoped.

“The version of the world where you’re sending an immersive picture of what you’re doing is far more interesting,” Cox told his interlocutor, Recode editor Peter Kafka, at the event. “You’ll do it, Beyonce will do it.”

Oculus VR, whose Rift headset places you in a virtual world where you can turn left and right and see all around you, could be the vehicle for these experiences. It’s far less clear, of course, how we’ll capture these 360-degree views of what’s happening around us.

But Facebook has the building blocks for those tools, in its core app, as well as photo-sharing tool Instagram, Facebook Messenger, and WhatsApp.

Sharing cat GIFs is so 2014, in other words. Get ready for the screaming goats.

Lead image courtesy of Facebook

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.