Facebook is once again following in Twitter’s footsteps, this time with the announcement of new tools that allow publishers to display trending conversations and topics from the social network.
The company launched two new APIs that will allow select media partners to track public posts, trending topics, and hashtags on Facebook and display them on websites and news broadcasts. Its initial media partners include Buzzfeed, CNN, NBC’s Today Show, BSkyB, Slate and Mass Relevance; Facebook said it will make the tools available to additional media and marketing partners in coming weeks.
