Sales

If you’ve been struggling to increase your sales despite creating better offers, raising prices, and offering more value, it’s time to look at your sales funnel. Actually, it’s time to scrutinize your sales funnel with the eyes of a detective. The term “sales funnel” sounds like a strategy that generates automatic or easy sales. However, […]

Some say marketing is all about buzz. Well, maybe. But, selling is about results. Can artificial intelligence still make a difference in sales? These two sides of business are more closely linked than you might think. Marketing and artificial intelligence. The fusion of marketing and AI is the next step in the evolution of sales. […]

Companies may be well aware they’re sitting on a gold mine of data, but most of them have no idea how to exploit its value. Case in point: According to research by Forrester, up to 73 percent of corporate data goes unanalyzed. Information is collected, then neglected. That’s as unproductive as living with Superman and […]

Email is a notoriously fickle channel. Something as simple as tweaking the subject line can be the difference between an 8 percent or an 80 percent open rate. Companies that get it right earn an average of $38 per dollar spent, the most of any marketing channel. But for every success story, there are half […]

Data has never been more critical to marketing success. Companies are striving to employ the latest analytics to drive improvement in all areas of operations. The good news is that the majority of consumers are willing to provide data, given the right conditions. In fact, a 2018 survey by Acxiom found that 58 percent of […]

Tech enthusiasts joke that if Alexander Graham Bell had known about the telemarketing and cold calling he was about to unleash on the world with the invention of the telephone, he never would have released it. Ten years ago, we declared, “Cold calling is dead.” Inc. has called it “a waste of time,” and sales […]

E-commerce is experiencing massive growth year after year, shattering records while doing so. There was a time when brick-and-mortar stores were not merely profitable, but also highly influential.   Take, for example, Sears. If there were ever a legacy brand that defined American capitalism, it would have been this one. First opened in 1892, Sears […]

Retailers can tap into an immense source of spending power if they can successfully market to Millennials, who currently make up more than a third of American workers. Not surprisingly, considering the world in which this generation has come of age, creative uses of technology are proving to be very effective in accomplishing this. According […]

Technology is revamping the sales process by aiding your sales team in generating more leads, fueling more effective sales conversion tactics, and getting prospects to convert. Salespeople can leverage technology to improve their visibility and generate more leads, establish long-term relationships with prospects and customers, build a killer sales pipeline, enhance responsiveness, and ultimately move […]

If you run a business and are not happy with your current results, you are likely wondering how you can boost your sales to the next level. Crafting a viable sales process that you can scale is the best way to reach your goals and get the sales rate you have always wanted. Finding a […]

If you would have offered a local business owner free commercial time during Super Bowl LIII, he or she would likely have been elated. In fact, many struggling local business owners would much rather have their message broadcast to a national audience than a local one. When it comes down to it, that might be […]

Business practices are changing every day. Nowadays, companies and startups are interested in increasing market share maximization with the use of new technology like email marketing. Today digital marketing tools practice helping those companies in attaining its position by targeting niche audience of like-minded interest which those companies product can offer to them. The can-spam act […]

“Sell me this pen.” That’s the famous quote from Martin Scorsese’s film, “The Wolf of Wall Street,” based on the debaucherous life of Jordan Belfort, a penny stockbroker. Belfort made a huge fortune before he was jailed for his shady business practices. In the film, Leonardo DiCaprio plays Jordan Belfort who challenges his colleagues to […]

As a B2B sales professional selling to other B2B sales professionals, one of my primary goals during a sales call is figuring out the organization’s pain points. Of course, this varies based on many factors: the role and level of seniority of the person I’m talking to, the size of the company, the number of […]

Video has long been talked about as the medium that you NEED to be on as a business. According to Cisco, 79% of all internet traffic was video as of 2018. Video streaming, video conferencing, video content are shaping the way consumers are interacting with brands online. Zoom is the latest unicorn in the tech […]

Sales 101 says that more transactions lead to more revenue, and more revenue comes from more clients. But how do you get more clients? Enter: The Sales Funnel. A strong sales funnel is an essential component for any enterprise that wants to build relationships and drive more leads. With a strong funnel, you can transform […]

My business partner Konstantin Krauss and I are both longtime SaaS entrepreneurs. In our careers so far, we founded, led, and sold technology companies, witnessing companies both thrive and fail. The one thing that rings true for most of these companies is that sales are the heartbeat of the company. Naturally, the entire company must be reliable […]

Consumers are increasingly making high-consideration purchases online, and I believe this is a pivotal shift in the commerce landscape that will force retailers to rethink their customer experiences both online and in-store. Content will be key. Traditionally, high-consideration purchases happened solely in stores. When you think about a high-consideration purchase you’re talking anything that you […]

Give your sales team the resources they need so they can keep helping your company bring in revenue through the COVID-19 pandemic and beyond.

It’s no secret that inside sales have exploded over the last 5 years. Every day, more and more companies are moving away from the typical method of knocking on doors and playing golf to make connections, and more towards picking up the phone and doing it all via the internet with the help of sales […]

Marketers can take advantage of data to build effective email marketing campaigns tailored to their target audience. Studying and tracking data over time reveals what does and doesn’t work. And marketers can use a/b testing to rectify mistakes, overcome issues, and achieve better results. Sourcing data to personalize campaigns is simple enough thanks to the […]

Emails (cold emails or newsletters or transactional emails or whatever you use) are a medium that is as powerful as ever. With more than 3.8 million email users (the number is expected to surpass 4.2 million by 2023), and more than two email addresses per user — it’s safe to say that email is (or […]

Consumers are increasingly making high-consideration purchases online, and I believe this is a pivotal shift in the commerce landscape that will force retailers to rethink their customer experiences both online and in-store. Content will be key. Traditionally, high-consideration purchases happened solely in stores. When you think about a high-consideration purchase you’re talking anything that you […]

For the past few years, we’ve heard that Artificial Intelligence is the game-changer that will enable people to work more efficiently. We’ve understood that AI will create more opportunities for businesses to be digital leaders in their respective fields. Creating opportunities is especially true for sales organizations. But, AI is not the holy grail of […]

Sales 101 says that more transactions lead to more revenue, and more revenue comes from more clients. But how do you get more clients? Enter: The Sales Funnel. A strong sales funnel is an essential component for any enterprise that wants to build relationships and drive more leads. With a strong funnel, you can transform […]

Here is a question for you: Are you getting enough results from your Instagram marketing? Instagram has unlimited opportunities for savvy and hardworking marketers. Unfortunately, only about 10% or less of marketers use Instagram the way it should be used for online business. Skyrocket your Instagram marketing with business tips that will raise you 100%. In […]

My business partner Konstantin Krauss and I are both longtime SaaS entrepreneurs. In our careers so far, we founded, led, and sold technology companies, witnessing companies both thrive and fail. The one thing that rings true for most of these companies is that sales are the heartbeat of the company. Naturally, the entire company must be reliable […]

Business practices are changing every day. Nowadays, companies and startups are interested in increasing market share maximization with the use of new technology like email marketing. Today digital marketing tools practice helping those companies in attaining its position by targeting niche audience of like-minded interest which those companies product can offer to them. The can-spam act […]

This is Part Two in a series of interviews with media buying experts, providing helpful strategies for smarter media buying. In Part One, (Interview with Userbase), we covered general media buying strategies, best practices, and the dangers of fraud. Here in Part Two, we are interviewing Kirsten Samuelson-Roberts, from YellowHammer. Kirsten specializes in Facebook Ad buying […]

“Sell me this pen.” That’s the famous quote from Martin Scorsese’s film, “The Wolf of Wall Street,” based on the debaucherous life of Jordan Belfort, a penny stockbroker. Belfort made a huge fortune before he was jailed for his shady business practices. In the film, Leonardo DiCaprio plays Jordan Belfort who challenges his colleagues to […]

One of the primary goals of a tech company is industry leadership. Without taking massive amounts of funding, it can be hard to scale and outperform your competitors. Bootstrapping your way to market leadership with video creation is on a roll. Recently, I was able to connect with the leadership at Powtoon. Powtoon videos have […]

Chat has become the most important way to talk with customers. According to Facebook, 62 percent of people in the U.S. say they find it most comfortable to speak with businesses via chat. Facebook also reports that more than eight billion messages are exchanged between people and businesses each month. This statement is only covering […]

Which sales and marketing tools are right for your company? Sticking with tried-and-true performers while saying “no” to the rest may be the best strategy.

Sales is a difficult job with representatives working long hours to meet demanding quotas while keeping clients loyal and returning for repeat business. While good sales reps remain dedicated to hitting their company’s goals, the chance for employee burnout while doing so is high. There are seven strategies that boost sales productivity. You’ll need strategies […]

Ecommerce sales are expected to double between 2016 and 2020. The research study by BigCommerce claims that 96% of U.S. buyers with internet access have made an online purchase in their life, while 80% of them have ecommerce purchases at least monthly. However, with the growth of online retail, customers’ demands have changed. Did you […]

Video has long been talked about as the medium that you NEED to be on as a business. According to Cisco, 79% of all internet traffic was video as of 2018. Video streaming, video conferencing, video content are shaping the way consumers are interacting with brands online. Zoom is the latest unicorn in the tech […]

Many professionals are comfortable working remotely, especially sales team members. For the employees who were surveyed, 86% felt they were most productive when working alone. Without the distractions of noisy coworkers and impromptu desk meetings, a remote work environment increases productivity. But the question is how to manage remote sales teams. Although the benefits of […]

The only way to make deep learning an invisible member of your sales department is to get over the fear of a would-be takeover by robots.

Love them or loathe them, business proposals are one of the integral parts of winning new clients. No matter how advanced our sales tools get, it is still necessary to pitch your idea in the shape of a proposal before the client gives you the green light. Unfortunately, they are also one of the most […]