Ayelet Noff, a.k.a. Blonde 2.0, has been a well-regarded, world-traveling social media strategist for more than ten years and is part of Chris Heuer‘s AdHocnium unagency, as well. While attending Social Media Camp 2009 in New York City, she took some time to talk with us about the mistakes and misunderstandings she’s seen countless brands encounter when working with social media.
“Companies in general don’t value social media marketing as much as they should,” said Noff. “They’re afraid of it; they don’t understand it; and therefore, they just don’t do it. Yet it’s the most cost-efficient way of marketing there is.”
We also talked to Noff about the infinite measurement possibilities inherent in social media and the kinds of tools marketers should be using to optimize their online campaigns. She also spoke about the occasional difficulty of measuring specific conversion metrics for social media marketing campaigns, and she gave a good word to consultants in the social space.
In light of recent comments on video posts and out of respect for Ms. Noff, commenters are particularly requested to omit the words “hot” and “chick” and other terms of that general timbre from their musings below. Thanks for doing your part to keep ReadWriteWeb classy.
