Integration of big data and analytics is quickly becoming a top priority for businesses, according to IDC Australia, while cloud integration or migration is seeing less enthusiasm.

The report focused on Australian businesses, who are still investing heavily into cloud computing. But according to Sally Parker, IDC Australia research director, “cloud is at the foundation and data is at the core.”

See Also: Knocking down the data silos to build better data systems

Big data and analytics tend to go hand in hand, due to powerful analytics being necessary to sift through all of the collected data and make sense of it all. Parker says it is “less about the size of the data than the size of the value that can be derived from enhanced data sources.”

Using big data and analytics can improve productivity, profitability, yield rate, and other factors. It does this by collecting terabytes of data and running the data through analytics software, which will provide reports on areas of inefficiency in the business.

IoT to drive growth in big data?

The Internet of Things (IoT) is another emerging technology that could have major impact on businesses, though sentiment towards sensors in machinery is lower than analytics and cloud computing, at the moment.

IDC Australia claims that the introduction of these new technologies is giving smaller companies a chance to surpass larger firms in efficiency and productivity, while reducing the cost. If this continues, larger firms may start to adopt the new tech more aggressively.

Australian businesses aren’t alone in adopting these new technologies, we are seeing an uptake in cloud computing in the United States, China, and the United Kingdom as businesses look to move their assets online.

Cyber security is another massive industry that is starting to see a rise in interest, which you might expect considering how many large scale hacks we’ve seen in the past two years. Its not just people in their parent’s basement attempting to break the vaults nowadays, sophisticated attackers backed by foreign governments are also on the lookout for unsecure servers that hold personal information.