Say you want to unload a $35 million Malibu mansion. With only a few thousand qualified buyers, mass marketing and open houses just won’t do. Instead, why not send the relatively few potential buyers an iPad loaded with a custom app featuring a seductive, Hollywood-style action video showcasing the six-acre trophy property?
Just as Groupon brings shoppers local deals on restaurants and spa services, an upstart service analyzes housing inventory to alert homebuyers about bargain properties. Is real estate ready for more of this kind of tech-based disruption?