Kevin Payne

Kevin Payne is a content marketing consultant that helps software companies build marketing funnels and implement content marketing campaigns to increase their inbound leads.

Latest Posts From Kevin Payne

omnichannel strategy

How to Enhance your Omnichannel Strategy with SMS Messaging

Businesses are always trying to figure out the best ways to scale their businesses, especially with the myriad of technological tools and advancements we now enjoy in the 21st century. Here is how to enhance our omnichannel strategy with SMS messaging. One such way to scale has been rethinking the way we marry digital and […]

Facebook conversion rate

10 Facebook Conversion Rate Strategies for Online Sales

As you know, the Facebook conversion rate makes it an effective platform when it comes to running marketing campaigns. A high percentage of marketers value Facebook as an advertising space, especially on mobile, as a user acquisition channel. The number of users on Facebook still outnumber all other social media networks. (Image from PrivacyCanada.net.) Facebook […]