Home Amex Offers Discounts To Customers Who Link Cards, Twitter Accounts

Amex Offers Discounts To Customers Who Link Cards, Twitter Accounts

American Express launched an aggressive and innovative Twitter campaign Tuesday night, allowing customers to link their credit cards to their Twitter handles.

In return for promoting offers from American Express and retailers on Twitter, cardholders get steep discounts. In some cases, American Express will seek out influential users in certain space.

For example, if a cardholder with a linked account uses the hashtag #AmexMcDonalds and then uses their American Express card at a McDonald’s restaurant, they’ll get a $5 credit on their next statement. American Express is tweeting the various deals on its own Twitter page, giving users an incentive to follow the account.

Among the deals announced so far, with their corresponding hashtags:


You only have to tweet the hash tag, meaning users are allowed to say what they want about the company, promotion or purchase, or say nothing at all.


  • $20 off a $75 purchase from Whole Foods #AmexWholefoods

  • $10 off a purchase of $75 or more at Zappos.com #AmexZappos

  • $10 off an online purchase of $50 or more from 1-800-Flowers #Amex1800flowers

  • $10 off an online purchase of $50 or at H&M #AmexHM

  • $5 off a Gulf Oil purchase of $25 or more #AmexGulfOil

  • $10 off a $50 purchase from Century 21 Stores #AmexC21stores

  • $10 off a $25 online purchase from Seamless #AmexSeamless10

  • 10% off airfare on Virgin America (limited quantity) #AmexVirginAmer

  • $5 off $20 in-store purchase from FedEx #AmexFedEx

  • $10 off $50 purchase at the Cheesecake Factory #AmexCheesecake

  • $15 off a $50 online purchase from FTD Flowers #AmexFTDflowers

  • $10 off a $100 purchase from Best Buy #AmexBestBuy

  • $100 off a $599 online purchase from Dell #AmexDell

Ed Gilligan, vice chairman at American Express, told the New York Times American Express is not sharing user data but it will give participating retailers overall stats on the promotion, including average spending.

“We are trying to bring more value to our card members, and we are also trying to help merchants with their digital marketing,” he said.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.