ALT Sports Data has confirmed a global partnership with major sportsbook brand Bet365.
The link-up will provide leading sports data tools to the betting operator while utilizing the strength of both companies for mutual growth.
The partners will aim to deliver enhanced betting experiences to customers through ALT’s extensive data availability, combined with the deep market reach and expertise of the leading British brand.
In particular, there will be a focus on exploiting opportunities in sports that are considered to be underrepresented in the betting industry.
This news marks another step forward for ALT Sports Data as it seeks to be a major player in the competitive sports data field, competing with the likes of Genius Sports, Sportradar, and Stats Perform.
Joe Dunnigan, Founder and CEO of ALT Sports Data, welcomed the latest deal for his company, just weeks after it announced a data agreement with Formula One.
“We are thrilled to collaborate with Bet365, a true global leader in sports betting. This partnership marks a significant step in our mission to bring alternative sports into the mainstream”, said Dunnigan.
“By providing data that drives new and differentiated sports bettors, we are creating a dynamic betting environment that will appeal to a wider range of sports fans.”
ALT Sports Data is excited to unveil our global partnership with @bet365, a leading brand in online gaming.
This collaboration goes beyond market expansion—it’s about transformation. Read the full announcement here: https://t.co/RqWDaYpjjM— ALTSportsData (@ALTSportsData) March 12, 2025
Further coverage and scope for growth
For Bet365, it appears to be a great opportunity for growth by diversifying their offering to a wider range of bettors.
“ALT Sports Data provides us with access to an exclusive audience with advanced insights, and we are excited to partner with an industry leader,“said a Bet365 spokesperson.
“We look forward to integrating new developments as we continue to create the best player experience for our customers.”
In recent days, Bet365 also announced its arrival into the Serbian market in Eastern Europe, where it is now live with its extensive sportsbook and online casino services.
Image credit: bet365
