Video content marketing has been around for a little while. You probably use some video or plan to, since 85% of businesses already used it in 2020, according to data from Wyzowl.
But, just because a lot of teams report using video, that doesn’t mean they all have success with it. Measuring the effectiveness of a campaign can be difficult and determining success can vary depending on your goals.
6 Video Content Marketing Examples to Inspire Your Campaign
There are so many different platforms, delivery methods, and video types that it can get overwhelming just deciding where to start. The good news is that there are examples from a few different brands that can inspire your next campaign.
1. Dollar Shave Club’s Breakout Video
A great example of low-budget video content marketing that uses humor is the Dollar Shave Club’s breakout video “Our Blades Are F***ing Great.” They released it a few years ago now.
The video features founder Michael Dubin walking around their warehouse talking about how no one needs all the bells and whistles of fancy, expensive razors. He also talks about the features and benefits of their product with some pretty funny supporting bits, like someone in a bear costume.
The video cost them about $4500 to make. You can expect most videos like that to be under $10,000 as long as the background is something simple and the people in it are employees or customers.
The company may have hit a home run with their first video, but they did make some mistakes. They only geared their other marketing (like emails) toward men and that first video was pretty gender-neutral.
2. Thomson Industries Videos
You can look at Thomson Industries, Inc for a good example of a video that’s low-budget and more serious. Plus, it’s more focused and goes after a pretty specific segment of customers.
This video shows the difference between two types of screws used for industrial machines, with an actual engineer doing the talking:
To date, it’s accumulated about 130,000 views on YouTube. Not bad considering the smaller market size.
The major difference might be that they are a B2B company, although their videos seem to be aimed at educating average consumers.
Both this and the Dollar Shave Club video were low-cost by comparison to what you might see on television or somewhere else online. Even if you have less budget to work with, it’s still possible to make effective videos that get your message out.
3. LinkedIn User Video Content Marketing
You’ve probably seen someone making videos like these on social media before. They could range from a video uploaded directly by a user to an actual advertisement.
If any of your sales development reps or outside reps are comfortable with making one, LinkedIn video content marketing is a great way to build rapport with many connections at once. The nice thing about people working from home is that many probably have an office or a room to film in, too.
For example, one of my connections is an outside sales rep at Price Spider and makes weekly videos every Monday. They’re all very straightforward and he makes
