With the ability to reach billions of people for the price of a few keystrokes and clicks, the Web has become the way many of us make our first impressions. These days, I might know a person from their blog or Twitter account before I ever know them in real-life. If they made poor personal branding choices, perhaps I’ll never want to actually meet them. Effectively constructing an online brand isn’t easy, but thankfully one of the experts in the subject, Loïc Le Meur, founder of Seesmic and LeWeb, is launching his own video series to help set the foundation.
Each day for the next 30 days, Le Meur will be releasing a fresh quick personal branding tip on his YouTube channel and on iTunes as a podcast. In the premier episode, which was released today, Le Meur introduces the video series and discusses the importance of establishing a brand across the vast array of social networks.
“After many presentations on social networking around the World, I found myself getting the same questions all the time so I decided to share everything I learned in a series of 30 HD videos,” writes Le Meur on his personal blog. “They aren’t aimed at experts but rather anyone who would like to learn from scratch how to make the best from social networking and building their brand.”
The video series itself serves as an example of how social media has transformed the way we market ourselves and our companies on the Web. Le Meur could have simply blogged these ideas in a few lengthy posts, but instead he’s being more interactive and providing a richer personal experience by creating a daily video series.
Companies and professionals can do this too, so check out Le Meur’s video series for what should be a fun month of branding tips!
