Home 25 Random Things Meme Is a Boon for Facebook

25 Random Things Meme Is a Boon for Facebook

According to the latest data from Compete, the ’25 Random Things About Me’ meme has not only given us access to a plethora of random facts about people we barely know, but this digital fad has also been good for Facebook. According to the latest data from Compete, four times more people than usual visited the ‘Notes’ section on Facebook in January. Compete estimates that close to 20 million users used ‘Notes’ in January, while only about 4 million used it in October 2008.

But it wasn’t just the ‘Notes’ section that profited from this meme. Facebook itself saw its traffic grow by 15% in January, which represents the fourth largest single month increase in visitors to the site. In addition, 60% more profiles were created in January than in December.

Just this month, Facebook finally surpassed MySpace as the top social networking site in the U.S., and judging from this data some of that surge can be attributed to the 25 Things meme.

It would probably be wrong to attribute all of Facebook’s growth to the ’25 Random Things’ meme, but the renewed interest in notes on Facebook is most likely fully attributable to this. Notes on Facebook are basically small blog posts, and represent the only space on the site where you can respond after being tagged to write 25 random things about yourself.

Given that the 25 Things meme has now reached both Time Magazine and the New York Times, we assume that this fad is slowly coming to an end, but even so, Facebook has clearly profited from it in the last two months.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.