12seconds.tv, an online video service that lets users upload short video clips, just announced its new iPhone application. While the first 12seconds app could only send still pictures and audio, this new version can finally also send real video from the new iPhone 3GS to 12seconds’ online service. To post a video, users of 12cast (iTunes link) simply record a new video in the app (no longer than 12 seconds), give it a title, and hit the send button. In addition, users can also send any pre-recorded videos right from their library to 12seconds.
Note: This story was embargoed until 10am Pacific, but as usual, the app still hasn’t gone live in the store. This is becoming standard procedure these days and Apple is doing a disservice to both the developers and the press by not giving developers a clearer idea about when a new application will actually appear in the store.
Update (5:30pm): the app is now available in the App Store.
Earlier this year, 12seconds announced tighter integration with Twitter and this app clearly shows this. Once you have uploaded your video, a message will be posted to your Twitter feed.
One nice aspect of the app is that it is extremely easy to use. You just tilt the iPhone sideways and the recorder automatically opens. After recording a video, you can play it, retake it, or delete it.
In a future update, 12seconds also plans to integrate Facebook Connect. This will give users the ability to share video on both Twitter and Facebook. The company also plans to release a few more iPhone 3GS apps in the near future.
A number of other Twitter video services like TwitVid already offer iPhone apps (iTunes link). 12seconds, however, is one of the largest players in this space – especially now that Seesmic has decided to shift its focus away from its video service.