New smart jacket promises to get you past velvet rope lines

Velvet ropes and bouncers wielding clipboards adorned with lists that only the elite of the elite are privileged enough to be on are common associations with high-brow nightlife. This is especially true in major metropolitan cities like New York. Skipping the line is a privilege held by the few, but there is a new jacket being made that promises to give its wearer almost-magical access to these exclusive events.

The Rochambeau Bright BMBR smart jacket is not only a fashion-forward jacket, but a skeleton key to exclusive events that are hard to get into for all but the most well-connected. The jacket itself is adorned with digital tags that enable you access to exclusive events including a personal tour at New Release gallery, tasting menu for two at Toro, and line-skipping access to some of New York’s most exclusive nightclubs.

Only 15 of these jackets are expected to be produced in December. The small run, brand appeal, and access they give comes at a price. They’re expected to be available exclusively from The New Stand at a price of $630.

The promotional video Rochambeau made promoting the upcoming jacket hints at a world where the wearer can walk into a store and walk out with high-end merchandise after tapping their phone to their sleeve, revealing their secret pass. Need help getting past the velvet ropes? All you need is a Bright BMBR smart jacket and a smartphone and you’re there.

Lex Kendall, COO and co-founder of The New Stand, said to Forbes: “The future of [the] IoT is awe-inspiring and fashion is one of the relatable early expressions of how the digital lives of inanimate objects can truly help both consumer and producers alike… The New Stand aims to provide customers with the essentials needed to make their days easier, and with new discoveries to make them better. The Bright BMBR is an interesting mix of these two concepts.”

Indeed, we are looking at world that is infinitely more connected. Smart clothing is becoming an increasingly popular avenue for wearable technology. It looks natural, disappears rather than disrupts, and can serve a variety of useful applications.

Good technology is functional, great technology is invisible. For owners of the Rochambeau Bright BMBR smart jacket, it is one fashion accessory you wouldn’t want to leave home without.

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