"Startup and Go" is a collection of talks by Mint.com's Aaron Patzer, Evernote CEO Phil Libin, Friendster founder Jonathan Abrams, the Founder Institute's Adeo Ressi, and others.
The course covers three topics:
Lecture 1: Startup Ideation - Ideas, Vision, and Values
We all have many "great" ideas, but how do we best choose which one to pursue? What are the components of a good technology business idea? What is your key differentiator? What type of business will you build? How will you make money? Can you quickly articulate your idea?
Lecture 2: Startup Research
Almost any entrepreneur can play with some numbers and say "our market is worth billions of dollars" - but what is your actual serviceable market? Is your target market big enough? And growing fast enough? Where can you find this information, and how should you interpret it?
Lecture 3: Startup Hiring, Firing, & Co-Founders
Your dream company requires a dream team. But how can you find and convince great talent to take a chance on your idea? Who should you hire at the garage, seed, and funded stages? What types of management structure work best for tech startups? If you raise money, how will investors be involved?
The course, offered on Udemy's online education platform, also contains some follow-up assignments, all in the service of giving budding entrepreneurs a strong foundation - " from a properly vetted and researched idea, to a strong initial team."
The first 1000 readers that use the code "readwriteweb" will get access to the course materials, which is currently available by invitation-only.