Salesforce delivers its information via cloud computing, as does Jigsaw, so their models match up.
"Jigsaw's data cloud platform also creates an enormous opportunity for developers and independent software vendors to deliver entirely new applications that leverage the business contact data found in Jigsaw."
This is in keeping with Salesforce's emphasis on integrating other data and apps with Salesforce via its Service Cloud 2 system.
Jigsaw offers a searchable online database of business contacts, assembled, corrected and added to by the public at large, including the contacts themselves. This seems a good fit for Salesforce and a big selling point for their users and potential users.
Jigsaw has built up a customer base of 1.2 million users in six years. Its data includes 21 million contacts at four million companies and serves 800 corporate clients. The deal is $142 million, plus performance contingent earns of up to 10% of the purchase.