An Open Social Web
Plaxo's Pulse platform, mistakenly thought of by some as just another social network, is actually an attempt at an open version of the social web where sites inter-operate with each other. Currently Pulse supports integration with flickr, YouTube, digg, LiveJournal, Windows Live, del.icio.us, yelp, MySpace, webshots, last.fm, Pownce, xanga, tumblr, jaiku, twitter, smugmug, Yahoo 360, Picasa, and Amazon.
A great example of the type of interaction Pulse aims to achieve on their platform is the new two-way synchronization feature between Pulse and Twitter. A little over a week ago, Pulse quietly launched a "status" feature. Then a few days ago, they announced that this feature could now be used to synchronize with Twitter, two-way. If you set up your Pulse status to sync to Twitter, when you update your status in Pulse, it instantly updates in Twitter. You can also update in Twitter, and this will be synced back to Pulse. And if you have the Twitter Facebook app installed, it will update there, too.
Dynamic Public Profiles
With the launch of Google's Social Graph API, Pulse is now giving users the
ability to create a unified public profile enriched by some or all of the
aggregated content streams from the social web. Pulse uses the API to gather
together your various URLs on the web to create a public identity that you can
control. With this, you can manage your own data and content and determine how
you want to present it to the world.
This is a new sort of public profile page.
Instead of a being a static page, like the one you would have on MySpace, the
page is constantly being updated by your stream of content that you create all
over the web.
The public profiles are a completely opt-in feature. You decide for yourself what content and information is included. The resulting pages are tagged with microformats, so your profile page is readable by Google and other web sites.
Over the next few weeks, Plaxo promises to introduce even more in this area, as this is just the first release.
To get started setting up your Public Profile, Plaxo members can go to Pulse, then click on "My Profile" at the top. On the left-hand side, click on the "Public Profile" link to begin.