MuseStorm will be launching the next generation of their widget platform at DEMOfall 2007 this week in San Diego, CA. The company will demonstrate their Content Engagement Platform in a Wednesday session at the conference. The platform is live on their web site today, however.
The Content Engagement Platform is a complete widget solution that delivers authoring, distribution, monetization, and analytics. MuseStorm CEO Ori Soen says their platform can help businesses "take syndicated content to the next level."
MuseStorm is aiming their end-to-end platform at enterprise-grade deployments. In their press release announcing the platform, they tout a partnership with Simon & Schuster books, which used the Content Engagement Platform to create and deploy widgets on their BookVideos.tv web site. According to MuseStorm, the book publisher is using their advanced analytics module to track individual plays of author video within their widgets. Simon & Schuster is a subsidiary of CBS, who we reported in May was working with MuseStorm to create widgets. A breakdown of the four pieces of the MuseStorm widget syndication platform is below:
- Authoring - MuseStorm's widget creation application (Widget Studio) simplifies the platform of creating cross-platform widgets that can be deployed on the web or desktop. The company says their app makes building a widget "as easy as creating a PowerPoint presentation." A screenshot of the Widget Studio is above.
- Distribution - The distribution arm of MuseStorm's platform can deploy widgets in a variety of formats, including to almost any web page, start page, blogging platform, or social network. Widgets can also be deployed on the desktop (Dashboard widgets, Windows gadgets, Yahoo! Konfabulator) and on mobile phones or over instant messaging systems. MuseStorm says that they're always adding new distribution channels and are currently seeking partnerships with start pages and social networks.
- Monetization - The Capitalize module of the MuseStorm platform integrates ads into widgets. The module supports a variety of ad networks, says MuseStorm, can deliver contextual, action-triggered, and rich media ads and can integrate with the analytics module for tracking of ad campaigns and user engagement.
- Analytics - The crown jewel of their widget platform, MuseStorm's Total Analytics package gives publishers complete usage and interaction statistics.
"With our technology, companies can interact with their audiences via the Web on their browsers, desktops, or mobile devices to better understand and respond to their preferences," said Soen. "We believe that there are limitless opportunities to capitalize on this strong audience engagement." MuseStorm is based in Israel and was founded in 2005.