Apparently tiny font size means more Adsense revenues. Sad... and how the heck this promotes "greater Reader participation" is beyond me, unless by that they mean squinting to read the blog's content and shading one's eyes to avoid the glare of the ads. [via]
How to make money by making your content illegible
Richard MacManus is the Founder, Editor Emeritus of ReadWrite. New Zealander MacManus founded the site as ReadWriteWeb in 2003 and grew his blog about the changing Internet into an international team of journalists. From the early days of blogging and social networks to the cutting edge of health technology, MacManus is widely recognized as a leader in articulating what's next in technology and what it means for society at large.
In October 2012, MacManus left the blog he founded to write a book about technology. Today, still grounded in MacManus' thoughtful exploration of emerging trends, ReadWrite remains known for offering insightful commentary about the day's Internet industry news.
More information about MacManus, including media citations, is available online. You can reach him at info@ricm.ac.