Simon Waldman, Director of Digital Publishing for Guardian Newspapers, writes:

"Gizmodo gets handed an interview with Bill Gates. Good for them, I say - and a smart move by Microsoft. Now here’s a big challenge to traditional media: yes, anyone can run a blog and call themselves a reporter, but ‘access’ is operated almost on a cartel basis. The ability to bag the big names is one of the things that keeps big media big. If that moves, everything moves."

I don't call myself a reporter, yet I managed to get an interview with O'Reilly Media CEO Tim O'Reilly last year. And either Bill Gates or Steve Jobs is my next target! (I'm half kidding... actually I think I'll approach the Flickr founders for my next interview).

p.s. perhaps I should ask Simon for a job. :-)