Could EyeSee’s eye-tracking tech help brands improve their pitch?

When AB InBev (Anheuser-Busch) announced plans to purchase SABMiller (MillerCoors) in a $107 billion deal, analysts went to work right away to figure out what impact this merger could have on the combined company’s bottom line. For innovative market research company EyeSee, the answer to that question could very well come down to how the brand utilizes its in-store shelf spacing. […]