gen z demand for digital speed

CIOs can Meet Gen Z’s Demand for Digital Speed

The cohort of Americans born between 1996 and 2010, often called Generation Z or Gen Zers is the first generation to have grown up in a truly digital world. They don’t know a life without smartphones, social media, or on-demand entertainment. They expect technology to work seamlessly — and when it doesn’t, they don’t use […]

big data will benefit marketers

How Can Big Data Benefit Marketers?

In the modern age, where knowledge is global and necessary, and technological advancement is evident, it is essential to decipher the value that Big Data holds for us. Big data is all that information that can be encoded based on classification, patterns, various structures, and recurring human behavior. Big data can be structured as well […]

nearshoring and offshoring

Nearshoring Basics for Software Development

Globalized markets provide opportunities for thinking outside the box on labor questions — or even outside borders in the form of nearshoring. The past few decades have seen a boom in outsourcing to far away places. It’s been a useful strategy for some companies looking to increase profits by reducing payroll expenses. Other companies want […]

Coming to Terms – Why Terms of Use are Critical for Your Company

Every time you’ve installed a piece of commercial software, you’ve invariably been presented with what must have appeared to be legal gibberish- a seeming difficult to read, needlessly long, solid block of text that was almost impossible to understand. Most people never bother to read the information presented- quickly scrolling to the bottom of the […]

Why Your Business Needs Copyrights

Savvy business owners understand the importance of intellectual property (IP) to their business’ success and most can name patents, trademarks, and copyrights as some of the various forms that IP can take. But the distinctions between copyrights, patents, and trademarks is often confusing and misunderstood, even by business people that regularly deal with IP. But not […]