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Spies using wearables to spy…on themselves

The Office of the Director of National Intelligence (ODNI) wants to track its own secret agents, using wearables to evaluate psychological drivers, cognitive abilities, mental wellness, and resilience, to spot issues and recruit the best. It is not the first organization to adopt a corporate wellness policy, but this goes a bit further than what […]

What The KGB Can Teach You About Data-Driven Marketing

Guest author Leo Sadovy is the director of global marketing at SAS. During the Cold War, the KGB was so good at identifying undercover CIA agents that officials worried that there was a highly placed mole in the agency. But as Jonathan Haslam, a professor at Princeton University, wrote earlier this fall, that wasn’t the case at all.  […]