blockchain advertising

Is the Blockchain Role in Advertising Too Overrated?

Society has long been associating blockchain with bitcoin. Although Bitcoin was indeed the first product of its kind, the possibilities of this technology are found far beyond cryptocurrency production. Today, blockchain has become key to advertising transparency and decentralization. The late decade of the twentieth century signified the birth of a brand-new, quick spreading, and […]

Optimizing Business Decisions With Blockchain Technology

When businesses fail to make better decisions, they are bound to fail. In fact,┬ástudies┬áhave shown that most firms fail at strategy formulation and execution rather than product development. Simply put, a business may have the best product in the world, but if it fails to make the right implementation decisions, it is doomed. Better decision […]