If you're using WordPress for your website, you know you've laid the foundation for a strong business. WordPress powers 43% of all online websites today. And has 64% of the Content Management System marketplace. Because there are tens of thousands of businesses and developers in this ecosystem, you can scale...
Are you looking to gain exposure to cryptocurrencies but unsure which projects to invest in? There are more than 25,000 cryptos available to purchase and while many offer the potential for massive gains, others turn out to be total failures or outright scams. For both new and experienced crypto investors,...
When it comes to digital marketing, grasping the concept of the customer journey takes on a major significance. At its core, a customer journey is an intricate path that an individual embarks upon when interacting with a brand over time. With this in mind, having visibility into each distinct step...
Instagram has become one of the most powerful marketing platforms for businesses to market their products and services. That’s the reason why almost all small and big businesses are now using Instagram as part of their social media marketing campaigns. This has crowded the platform with similar types of content, ...
Social media is a weapon of mass marketing. Brands like Nike, GoPro, Starbucks, have been dominating the social media space and encashing on the social media addiction of humans. Leading marketing aficionados agree that social media is a powerful tool that every brand must utilize to rule the digital world....
The surge in popularity of Bitcoin and other cryptocurrencies has a dark underbelly. It is spurring the growth of a vast cybercrime industry rife with numerous scams. Cunning wrongdoers are preying on unsuspecting Internet users, hoping to trick them into losing their Bitcoins. In this article, I will shed light on...
We’ve long been aware of gaming’s transition from pastime to multi-billion-dollar industry but 2020 has seen the live-streaming community grow tenfold. In October 2020, 1.6 billion hours were watched across Amazon-owned gaming platform Twitch, the highest the platform has ever seen, and almost double the 839 million hours watched in...
Reputation is everything. In today's digital world, your online reputation is just as important as your offline reputation. Online Reputation Management (ORM) is a big deal nowadays. As a business owner, you know that a negative online presence can cause major problems for your brand. If you're experiencing a reputation...
In today's digital age, businesses have to compete to capture the attention of their audience. One of the most effective ways to reach out to potential customers is through email marketing. The first challenge for marketers is to build their email list, and Facebook is an excellent platform to achieve...
What is the first strategy in a marketer's mind when they need to increase their brand visibility online? Most brands use the same toolkit: PPC ad campaigns for landing pages, SEO for higher rankings from search engines, and targeted ads on social media. They have one goal: more sales right...
If you are addicted to playing video games, you might have definitely played or been playing Minecraft. Developed by Mojang Studios in the Java programming language, Minecraft is a popular sandbox video game among seasoned gamers. It is the best-selling video game of all time. As of 2021, the video...
Society has come under a unique amount of stress in recent years. So have plenty of financial investments. A pandemic created economic disruption around the globe. The “Great Resignation” put pressure on businesses—pressure that those companies have passed along to consumers in different ways. Ongoing inflation continues to aggravate income and increase...
If you’re a traditional small business owner, chances are you’ve heard of blogs that can help increase online traffic to your website and social media platforms. In the highly digital era, where consumers are actively engaging with their favorite brands and companies online, there are several good reasons why a blog...
Companies must coordinate a successful product launch when bringing a new solution to the market. In the past, this meant hosting a live event or buying advertising space on television or in industry-related magazines. However, today's digitized world calls for a more engaging product launch experience that allows both loyal...
Entrepreneurs and startups face an unimaginable challenge in effectively presenting their ideas in an increasingly digital space. It is no longer a matter of creating great content and resting on your couch to achieve excellent results. Here are five essential marketing tools that can be used inbound for entrepreneurs and...
Many B2B companies are now looking to develop their own online B2B Marketplace with the potential of becoming industry leaders. The internet and technology have taken over businesses and marketing strategies, so it's logical that any b2b company would want to capitalize on this medium to stay competitive in the...
Livestreams have become a widely used marketing tool across industries. For retailers and e-commerce businesses, livestreaming gives store owners the ability to continue engaging buyers without taking them to a storefront. Think of it as a virtual shopping spree. Instead of prospective buyers browsing through the seemingly endless number of...
With NFTs becoming a $41billion market, non-fungible tokens should be a part of your business portfolio. It’s a lucrative market, partially surpassing the crypto sector, and it’s a gold mine of digital collectibles and opportunities to tokenize real-world objects, artworks, and much more. But with so many entrepreneurs rushing toward...
NFTs are reshaping the internet and looking at digital assets and content such as blog posts, images, videos, audio files, and more. As a result, businesses worldwide are now diving into the NFT space to try and get that early adopter advantage and make the most of what is quickly...
Social media marketing is a must for business growth. We create accounts and brand pages on Facebook, Instagram, LinkedIn, or any other platform to attract a broad audience and turn them into loyal customers in the long term. We use content repurposing and social media remarketing to grow the audience...
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