We’ve long been aware of gaming’s transition from pastime to multi-billion-dollar industry but 2020 has seen the live-streaming community grow tenfold. In October 2020, 1.6 billion hours were watched across Amazon-owned gaming platform Twitch, the highest the platform has ever seen, and almost double the 839 million hours watched in...
Reputation is everything. In today's digital world, your online reputation is just as important as your offline reputation. Online Reputation Management (ORM) is a big deal nowadays. As a business owner, you know that a negative online presence can cause major problems for your brand. If you're experiencing a reputation...
In today's digital age, businesses have to compete to capture the attention of their audience. One of the most effective ways to reach out to potential customers is through email marketing. The first challenge for marketers is to build their email list, and Facebook is an excellent platform to achieve...
What is the first strategy in a marketer's mind when they need to increase their brand visibility online? Most brands use the same toolkit: PPC ad campaigns for landing pages, SEO for higher rankings from search engines, and targeted ads on social media. They have one goal: more sales right...
If you are addicted to playing video games, you might have definitely played or been playing Minecraft. Developed by Mojang Studios in the Java programming language, Minecraft is a popular sandbox video game among seasoned gamers. It is the best-selling video game of all time. As of 2021, the video...
Society has come under a unique amount of stress in recent years. So have plenty of financial investments. A pandemic created economic disruption around the globe. The “Great Resignation” put pressure on businesses—pressure that those companies have passed along to consumers in different ways. Ongoing inflation continues to aggravate income and increase...
If you’re a traditional small business owner, chances are you’ve heard of blogs that can help increase online traffic to your website and social media platforms. In the highly digital era, where consumers are actively engaging with their favorite brands and companies online, there are several good reasons why a blog...
Companies must coordinate a successful product launch when bringing a new solution to the market. In the past, this meant hosting a live event or buying advertising space on television or in industry-related magazines. However, today's digitized world calls for a more engaging product launch experience that allows both loyal...
Entrepreneurs and startups face an unimaginable challenge in effectively presenting their ideas in an increasingly digital space. It is no longer a matter of creating great content and resting on your couch to achieve excellent results. Here are five essential marketing tools that can be used inbound for entrepreneurs and...
Many B2B companies are now looking to develop their own online B2B Marketplace with the potential of becoming industry leaders. The internet and technology have taken over businesses and marketing strategies, so it's logical that any b2b company would want to capitalize on this medium to stay competitive in the...
Livestreams have become a widely used marketing tool across industries. For retailers and e-commerce businesses, livestreaming gives store owners the ability to continue engaging buyers without taking them to a storefront. Think of it as a virtual shopping spree. Instead of prospective buyers browsing through the seemingly endless number of...
With NFTs becoming a $41billion market, non-fungible tokens should be a part of your business portfolio. It’s a lucrative market, partially surpassing the crypto sector, and it’s a gold mine of digital collectibles and opportunities to tokenize real-world objects, artworks, and much more. But with so many entrepreneurs rushing toward...
NFTs are reshaping the internet and looking at digital assets and content such as blog posts, images, videos, audio files, and more. As a result, businesses worldwide are now diving into the NFT space to try and get that early adopter advantage and make the most of what is quickly...
Social media marketing is a must for business growth. We create accounts and brand pages on Facebook, Instagram, LinkedIn, or any other platform to attract a broad audience and turn them into loyal customers in the long term. We use content repurposing and social media remarketing to grow the audience...
Regardless of which industry your business operates in, as long as you have an online presence, it’s crucial to hack your growth to generate sales and ROI. Similarly, online e-commerce stores face a common challenge that needs to be resolved to improve the store performance and generating online sales. There’s...
There are two primary goals of influencer marketing. The first is to generate real sales using the platform of the social media creators you market with. This is a short-term goal and something most businesses prioritize. Seeing immediate ROI from your influencer marketing campaign helps justify your decision-making. It is...
Establishing your company name as a start-up is challenging. You are tight on budget, have less to no resources, and are overwhelmed by the ever-increasing market competition. Plus, if you are inexperienced as far as various online business development tactics are involved, that’s just another addition to the huge list...
The artist behind one of the biggest sales in this landmark year for non-fungible tokens (NFTs) has done it again. Migwashere and partners made another seismic ripple in the NFTs universe on September 12, 2021, when they launched the Sneaky Vampire Syndicate (SVS). Sneaky Vampire Syndicate Launches Non-Fungible Tokens Collection...
There are around 1.95 billion websites on the internet. This means there are 1.95 billion online businesses out there who want the same thing as you: the attention of their customers. The competition might not be direct but that doesn’t mean it’s not there. At the end of the day,...
It’s hard to overstate the importance of customer loyalty to the long-term success of a given company. When customers are loyal, they resist the temptation of even the most aggressive competitors and continue to generate revenue for your brand. What Does it Take to Make a Customer Loyal to a...
Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.
Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.
Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.
