Home NY Times Paywall Off to A Great Start

NY Times Paywall Off to A Great Start

Since earlier this year, if you want to read more than 20 articles a month on nytimes.com, you have to either pay for a print subscription, pay for a digital subscription, or figure out another way to gain access. The early results are in, and the Grey Lady is doing well with its paywall, which costs at least $200 a year to.

According to the Columbia Journalism Review’s Ryan Chittum, they have created 224,000 regular subscribers, another 57,000 iPad readers, and more have been added via a promotion from Lincoln cars (where the company purchased ads in exchange for free digital subs) as well as its 750,000 print subscribers.

There is some hope for the newspaper after all. “It proves that, contra the naysayers, readers will pay good money for quality news. The anti-paywall folks said paywalls would kill traffic and slash digital ad revenues. The NYT is showing that idea was wrong,” says Chittum.

Digital ad revenue grew by 16% in the first three months that the paywall was up. While this figure includes both the Times and the Boston Globe, and some probably includes the Lincoln promo, most of that revenue increase is from the Times.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.