Home Micro Media: corporate blogging and podcasting

Micro Media: corporate blogging and podcasting

This is a personal/work post, to
explain one of my current projects Micro Media Corporation. It’s a corporate blogging and
podcasting program that aims to give business people insights into the Web20 and new
media worlds. We’re currently looking for more contributers for the
blogging and podcasting, so if you’re interested – please read on. Or if you don’t want
to read a self-promotion post, then move on to the next RSS feed in your aggregator

The name of the program is TransMission and our target audience is management in
media, technology or marketing. Transmission was conceived and is run by London-based The Rights Marketing Company. I run the
blogging part of the program and have a stake in the company Micro Media Corp. The first
major subscriber to TransMission is British Telecom.

Our target customers are probably already engaging with new Web and/or media
technologies – but are looking for expert guidance, news and commentary on these topics.
TransMission provides 3 blog bulletins every week (this may increase as more contributers
come on board) and also regular podcasts. Topics are the kind of things you’d find on techmeme.com or IWantMedia.com, so it’s a lot of fun to produce!
There are also other initiatives as part of our program – explained in an introductory
powerpoint which I’m happy to send to anyone interested.

So who are the initial contributers (i.e. bloggers/podcasters)? Well there’s myself,
Michael Bayler and Jonathan Lakin from The Rights Marketing Company, Scott Karp, Taewoo Danny Kim, David Stoughton (a UK
consultant), Dan Grossman, Tom de Zengotita
(author of the book ‘Mediated’), plus other occasional contributers. We’re looking to
expand our contributer program – so if you’re a thought leader in the Web20 and/or new
media topics, then do send me an email.
What’s in it for you? We pay for blogging and podcasting contributions and there is a
stock options program, but just as importantly there are networking opportunities and
you’ll raise your profile in the business community – especially as our customer base

Also if you think your company may be interested in becoming a Transmission
subscriber, please send me an email too.

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