Blogged Live from DEMOfall by Alex
Iskold
BuzzLogic has unveiled a solution today which helps marketers keep track of social influence. Based on your topic of interest, BuzzLogic software turns the chaotic world of blogs and web sites into a network of flows of influence. The software finds top influencers, measures the weight or importance of each source, and shows you incoming and outgoing influence flows.
The company used an interesting example on stage – Microsoft Zune’s marketers need to compete against the beloved iPod. To do that, they need to tap into the blogosphere to identify iPod’s top influencers. The BuzzLogic team tracked iPod, Zune and iPod+Zune influencers and literally got a picture of the situation (like the one shown below). They were able to identify a few key blogs that Zune should approach to help them turn the tide. Personally, I am skeptical that Zune can catch up at this point, but with the BuzzLogic service at least they can see what the need to.
Pics: dchurbuck
