Home and Garden TV just announced that it has signed Heather Armstrong, author of hyper-popular early blog Dooce.com, to collaborate on unspecified “convergence media” projects.
The millions of readers who have followed Armstrong on her nine-year journey as an ex-Mormon mom who got fired for the contents of her blog and then made that blog an international phenomenon will no doubt be excited to see what she does with the TV network. Armstrong is a designer by training.
One of the earliest bloggers online, Armstrong is now 34 years old and lives in Salt Lake City, Utah. Generally referred to as a mommy-blogger, Armstrong writes about a wide variety of topics including her family. She’s a very hip lady and can run circles around the internet. Can she bring her mix of style, poignancy, humor and brutal honesty to HGTV successfully? We’ll see.
Armstrong’s announcement is here. Old media, meet one of the Queens of New Media. Now let’s see what y’all can do together.
