To help you boost your brand’s organic growth on social media, we’ve gathered eight effective strategies from digital marketing professionals and company leaders. From leveraging user-generated content to using animated explainer videos, discover the tactics that have proven successful for these industry experts. Discover these eight effective strategies for organic social media growth:
- Leveraging User-Generated Content
- Engaging in Brand-Related Conversations
- Mastering Hashtag Wizardry
- Publishing Attractive Visual Content
- Telling Authentic Brand Stories
- Collaborating With Relevant Influencers
- Personalizing Brand Interaction
- Using Animated Explainer Videos
Leveraging User-Generated Content
User-generated content (UGC) is a powerful strategy for fostering organic growth on social media. By encouraging our followers to share their experiences, photos, and testimonials related to our brand, we tap into the authenticity and trust that UGC brings.
People trust their peers more than they trust ads, and UGC creates an emotional connection with our audience. It also expands our reach as user-shared content exposes our brand to new audiences without added costs.
The impact of UGC on our organic growth is evident through increased brand awareness, higher engagement rates, and stronger brand loyalty. The diverse range of UGC content keeps our social media presence fresh and appealing to the audience.
By leveraging UGC effectively, we have built a thriving community around our brand, resulting in meaningful organic growth and increased conversions.
Dhruv Shah, Digital Marketing Manager, Yegital
Engaging in Brand-Related Conversations
Actively monitoring social media platforms for mentions and conversations related to my brand has been crucial in maintaining a strong online presence and driving organic growth.
By promptly responding to comments, addressing concerns, and engaging in conversations, I have been able to foster a positive brand image and build meaningful relationships with my audience.
For example, when a customer had a negative experience with one of my products and voiced their dissatisfaction on social media, I promptly acknowledged their concern and offered a solution.
This public display of concern and willingness to resolve the issue appeased the dissatisfied customer and showcased my brand’s commitment to customer satisfaction to the wider audience.
Farhan Advani, Director of Marketing, PhotoshopBuzz
Mastering Hashtag Wizardry
The unique advantage of organic growth on social media! Well, one strategy that’s been my brand’s golden ticket is the art of “Hashtag Wizardry.” Picture this: I sprinkle a pinch of relevant hashtags, and voila! It’s like waving a magic wand over our posts.
Why does this sorcery work? Let me enlighten you with some data spells. Research shows that posts with hashtags get a whopping 12.6% more engagement than those without. And when used strategically, these hashtags can attract the right audience, like bees to honey.
But here’s the real wizardry: combining popular hashtags with niche ones. It’s like blending Hogwarts with the Muggle world. You tap into broader conversations while still captivating your target audience. Just like Harry Potter waving his wand, we wave our hashtags and charm our way into organic growth.
Himanshu Sharma, CEO and Founder, Academy of Digital Marketing
Publishing Attractive Visual Content
One strategy that has helped us grow significantly on LinkedIn is publishing high-value and attractive visual content, like infographics and carousels, consistently.
The type of content format you use on LinkedIn makes all the difference in the reach of your content. A text-plus-carousel/infographic post is likely to receive a considerably higher number of impressions compared to a text-only post.
Using visuals in the content makes it more readable and shareable, which allows you to expand your audience network and reach new people on the platform.
Of course, using graphics alone is not enough to grow on LinkedIn. You should have a solid understanding of who your audience is on the platform and what kind of value they’re expecting from your content.
Combining the understanding of your audience with high-quality visual content catering to the audience’s need for helpful guidance is a highly effective way to grow on LinkedIn.
Astha Verma, Co-Founder and CEO, WrittenlyHub
Telling Authentic Brand Stories
Our most successful strategy for organic growth on social media has been storytelling on LinkedIn. We’ve found that sharing authentic narratives about our company’s journey, challenges, and victories has resonated deeply with our audience.
It has increased our engagement rates and positioned our brand as relatable and transparent.
The effectiveness of storytelling lies in its ability to foster an emotional connection with the audience.
If you’re looking to grow organically on social media, remember, people don’t just buy services, they buy stories. Your brand’s narrative might be your most potent growth tool.
Jaya Iyer, Marketing Assistant, Teranga Digital Marketing
Collaborating With Relevant Influencers
Collaborating with relevant social media influencers, who have a large following and align with my brand’s values and target audience, has proven to be an effective tactic for organic growth.
By leveraging their influence, my brand has reached new audiences, increase brand awareness, and generate valuable user-generated content.
For instance, a skincare brand I worked with partnered with beauty influencers to promote their products. This resulted in increased brand exposure, as the influencers’ followers were introduced to the brand through authentic and trusted recommendations.
Span Chen, Growth Director, Notta
Personalizing Brand Interaction
People engage better on social media with individuals than with brands. This is a strategy that has been beneficial for my business, Intellar, especially on Twitter. More insights are shared as an individual than on a company profile, although company updates are still shared on the personal profile. From experience, others on social media are more inclined to interact with an individual as opposed to a brand.
This is likely because individual profiles are personal. There’s a name and a face to whatever is being shared. Value-adds that don’t have any hook back into the business are often shared. People resonate with these, and by proxy, the brand name gets some exposure.
This exposure by proxy is effective. Many DMs on Twitter and LinkedIn have been sent to the personal profile, asking about the business. Much the same as there are more phone calls than lead-form completions on the website. People want to interact with people.
Ben Poulton, SEO Consultant and Founder, Intellar
Using Animated Explainer Videos
A successful strategy that has yielded substantial organic growth for our brand on social media involves using short, animated explainer videos, particularly on LinkedIn. These engaging pieces of content have proven to be a powerful tool, significantly boosting our engagement metrics.
Why are these videos so effective? The answer lies in their dynamic and digestible nature. By simplifying complex topics into bite-sized videos, we’ve made our content more accessible and appealing to our target audience.
The animation brings fun and visual interest, increasing watch time and prompting viewers to engage, whether by commenting, liking, or sharing. Thus, our LinkedIn presence has grown organically, with engagement rates soaring twofold since we began this initiative.
Published First on Grit Daily. Read Here.
Featured Image Credit: Photo by Plann; Pexels; Thank you!