Home Dropbox CEO: “We’re Not Cutting Prices”

Dropbox CEO: “We’re Not Cutting Prices”

A hundred gigabytes of storage, enough for years and years of photos, costs $9.99 a month on Dropbox. Google Drive, a largely similar service, costs $1.99, or 80 percent less.

Dropbox CEO Drew Houston defended his company’s pricing under tough questioning Wednesday evening by Recode journalists Liz Gannes and Walt Mossberg in an interview at the Code Conference in Los Angeles.

“We’re not cutting prices,” said Houston.

He noted that his company now has 300 million registered users and that he regularly hears from users who have tried competing services like Box or Microsoft’s OneDrive and come back to Dropbox.

Gannes pointed out that Carousel, a new photo-sharing app from Dropbox, was struggling in Apple’s App Store with a very low download rank. Houston responded that Dropbox was still improving the app and didn’t want to promote it until it was ready.

See also: With Carousel, Dropbox Wants To Handle All The Photos

Instead of competing on price, Houston said, Dropbox was going to keep improving tools like Carousel and Project Harmony, a tool for collaborating on Office documents while using Dropbox for storage.

Houston wasn’t blasé about the big challengers coming after him—everyone from Google and Microsoft to Apple, which once tried to acquire Dropbox.

“We’ve been worried since the day the company was founded,” he said. “All these companies are doing a better and better job of what we’re doing.”

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the gambling and blockchain industries for major developments, new product and brand launches, game releases and other newsworthy events. Editors assign relevant stories to in-house staff writers with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest iGaming headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Gambling News

    Explore the latest in online gambling with our curated updates. We cut through the noise to deliver concise, relevant insights, keeping you informed about the ever-changing world of iGaming and its most important trends.

    In-Depth Strategy Guides

    Elevate your game with tailored strategies for sports betting, table games, slots, and poker. Learn how to maximize bonuses, refine your tactics, and boost your chances to beat the house.

    Unbiased Expert Reviews

    Honest and transparent reviews of sportsbooks, casinos and poker rooms crafted through industry expertise and in-depth analysis. Delve into intricacies, get the best bonus deals, and stay ahead with our trustworthy guides.