This Labor Day Boxee users will celebrate an increase in their mainstream web video content. Boxee just announced a partnership with video platform company Brightcove. The deal will potentially usher major players like CBS, Sony Music and Discovery onto Boxee’s web television entertainment platform. The first publishers to take advantage of the new arrangement include Condé Nast Digital (publishers of Wired and Epicurious) and children’s programming site Qubo.
Said Boxee CEO Avner Ronen, “Boxee’s partnership with Brightcove represents an important step as we bring well-known, established content owners onto our platform. The Brightcove platform also gives us a go-to provider for our content partners who are looking for robust content delivery options.”
With today’s Brightcove partnership, Boxee can point major networks towards a solution that allows them to increase control over their web video content and advertising. Brightcove offers customers the option to automatically serve video ads or they can choose to utilize a turnkey solution for customized ad placement. Meanwhile Boxee offers content owners a chance to move web video to television audiences. If Brightcove clients like Fox, Showtime Networks and A&E Entertainment welcome Boxee integration, other providers can’t help but take notice. This is important given Boxee’s battle for Hulu integration.
While Boxee users have always loved the Hulu app, Hulu’s content partners requested removal from the Boxee community in early February. Boxee was forced to respond with a workaround solution. The new deal further legitimizes Boxee as a distributor of mainstream content. For a complete list of Brightcove customers and potential Boxee content providers, visit the Brightcove customers page.
