Competition is fierce for startups and with so many leading causes of startup failure (insufficient financing, poor planning, not enough marketing, lack of understanding of customers’ needs), wouldn’t you do whatever you could to avoid common pitfalls like these? Finances are a major contributor to whether or not a startup survives. Because technology is always […]
Susan Guillory is the President of Egg Marketing, a content marketing firm based in San Diego. She’s written several business books, and frequently blogs about small business and marketing on sites including Forbes, AllBusiness, FitSmallBusiness, and Cision. Follow her on Twitter @eggmarketing.