We live in a “long tail” world. That means that mass-market products are no longer able to satisfy consumers who ask for tailor-made solutions. This trend has emerged from online retail, specifically Jeff Bezos’ idea of having a million different shops for a million different consumers. In essence, it all boils down to building the […]
Sophia Brooke is a Project Manager with over 10 years’ experience and a proven track record in project management and delivery for a variety of industry sectors: Retail, Software, Construction, Education and Financial services.