When it comes to building customer relationships, nothing comes close to personalization. Eight in 10 consumers are more likely to purchase from brands that offer personalized experiences, Epsilon research shows. No wonder personalization is a priority for so many of today’s organizations. To make personalization possible, however, companies have to sift through stacks of data. […]
Shannon is a Product Manager for Adobe Target. She is responsible for the machine learning / AI capabilities within Target, including ML-based personalization and ML-enhanced testing. Prior to Adobe, Shannon worked in management consulting, building customer experience strategies for clients across North America. Shannon holds an MBA from the Kellogg School of Management at Northwestern University, where she specialized in data science and marketing.