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A strategic advisor to startups and scaling businesses, Roopa Kumar is a tech evangelist, mentor, and investor; and dons the Founder & Group CEO cape at Purple Quarter - a globally based Bespoke CTO Search Firm. Roopa’s passion for technology spawned two IP initiatives at Purple Quarter - The Tech Factor - a tech-driven podcast, and CTO Circle: an exclusive community of tech visionaries. She has been instrumental in developing the scientifically-deduced — Behavioral Metrics Model (BMM), an 83+ parameters-driven approach to identify the right leadership type for diverse companies.Her achievements have recently been recognized by ET Ascent in its Business Leader of the Year Awards, 2023 where she was recognized as ‘Business Woman of the Year’.