michael jaindl

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5 Things You Should Look For in a Community Manager

5 Things You Should Look For in a Community Manager

In honor of Community Manager Day, I thought it would fun and worthwhile to share some tips with employers looking for the perfect community manager for their business. The community manager role is more relevant now than ever, and the numbers show it. In a joint research report released by Booz and Co. and Buddy […]

Actually, Facebook Marketing Does Work (If Done Right)

Actually, Facebook Marketing Does Work (If Done Right)

A recent post on ReadWriteWeb, titled, “Why Most Facebook Marketing Doesn’t Work” has received some attention as of late. The compelling headline surely gets brands, agencies, developers and anyone else interested in the Facebook eco-system to click. Essentially, the author puts forth a case that certain marketing tactics on Facebook don’t work…