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Kevin Williams is the senior director of experience strategy at Rockfish Digital, a division of VML that strategizes and develops cutting-edge technologies for brands such as Southwest Airlines, Kimberly-Clark, and Valvoline. A product strategist and user experience guru at heart, Kevin uses design thinking and tools like machine learning to help brands wow their customers. Prior to joining Rockfish in August 2015, Kevin served as a senior UX architect for AT&T and the UX manager for One Technologies.