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Dipti Parmar is an experienced marketing and technology consultant, helping startups, ecommerce companies and B2B SaaS brands establish thought leadership in their industry, with innovative strategies and digital transformation initiatives. Dipti is also a columnist for leading business and tech publications such as IDG's CIO.com, Entrepreneur Mag, Adobe's CMO.com, and Inc. When she's not drinking her team's blood (figuratively), she is busy telling vampire stories to little girls who like Disney princesses. Dipti also shares her fashion and lifestyle insights over at StyleFundas.