A 360-degree view of the customer: It’s seen as the holy grail of marketing. But the reality is that with the technology most companies are using today, it’s almost impossible to achieve. And if you can get it, chances are this legendary 360-degree view is a snapshot in time that may or may not reflect […]
Brad Rencher is the executive vice president and general manager of digital experience at Adobe. Brad is responsible for Adobe's $1Bn+ digital marketing business - P&L responsibility for one of the largest SaaS businesses in the world.