Apple reported quarterly earnings today and rode big sales increases in Macs and iPhones, along with 7 million iPads, to a company record $26.74 billion and record net quarterly profit of $6 billion. What could be a more powerful statement about the potential for strong user experience to overcome price considerations?

From the announcement: “Apple sold 4.13 million Macs during the quarter, a 23 percent unit increase over the year-ago quarter. The Company sold 16.24 million iPhones in the quarter, representing 86 percent unit growth over the year-ago quarter. Apple sold 19.45 million iPods during the quarter, representing a seven percent unit decline from the year-ago quarter. The Company also sold 7.33 million iPads during the quarter.” That’s more Macs, iPhones and iPads sold than in any other quarter.

Apple will hold a press call in at the top of the hour. In the meantime, a good way to spend a few minutes putting all this in context would be to watch Steve Jobs’ 2005 Stanford commencement speech.

In the earnings call, the company is highlighting sales of the new Macbook air and Macbook pro. 1 million Mac Apps downloaded in the first day of the App Store.

88 of Fortune 100 companies are now testing or deploying iPhones. The company says it believes it could have sold even more iPhones if it could have supplied them.

80 of Fortune 100 companies are already testing or deploying the iPad, Apple says.

The four new Apple stores in China were the highest trafficked and had highest average revenue in the world over December quarter.

marshall kirkpatrick