Ticketmaster, the formerly IAC-owned events behemoth, went from large to small today, launching an affiliate widget program.
Blogger Rex Dixon caught the release. The company says it’s the first primary ticket seller to offer an affiliate program, though there’s a thriving economy of secondary affiliate ticket sales online. How many of those affiliate programs have their own snazzy widgets, though?
Affiliate links can be served up in text or through any of seven Flash widgets. The sample widgets appear in a standard size but with awfully small text. I suppose people whose eyes aren’t sharp enough to read it are too old for rock and roll anyway.
Affiliates will receive fifty cents for each ticket they sell priced between $20 and $60, $1.50 for tickets priced between $150 and $199, and up to $5.00 for tickets priced above $500. That’s a 1% commission on $500 tickets, hardly a generous sum.
Where the Evil Is
Programs like this seem to illustrate the way that a long-tail economy can take the form of countless points of distribution feeding into the same major players that already dominated the old economy. Monopoly is a net-negative in terms of social impact, something that any of countless Ticketmaster-haters can tell you. Now the company will deploy an army of widgets to do its bidding. Can you think of a scarier widget play?
