Facebook’s 84% Problem

Facebook’s 84% Problem

Facebook posted it first quarterly earnings statement post-IPO yesterday and one number pops out: 84%. That is the percentage of revenue the company made from advertising, representing $992 million of the total $1.18 billion it brought in during Q2. To maintain stable growth, Facebook must diversify its revenue stream and become less reliant on…

Do You Really Want Your Bank Following You Around All Day?

Do You Really Want Your Bank Following You Around All Day?

For most people, banks are little more than necessary evils – places to store your money until you need it, and maybe earn a little interest along the way. The goal is to get a decent return without too much hassle.
But a conversation with senior Wells Fargo execs reveals a bank trying to use the Internet, social media and mobile technology to…

Defining the Post-App Economy

Defining the Post-App Economy

Even as the battle rages over native apps vs. the mobile Web, the real question is already becoming “What comes next?” Developers are looking for ways to disrupt the so-called “App Economy,” especially as it pertains to Apple’s handling of the App Store. Assuming that the mobile Web’s cross-platform openness carries the day, as it has so many times…

Deep Dive Into Ad Network Behavior on Android

Deep Dive Into Ad Network Behavior on Android

Ever wonder where tech reporters get all their fancy data? For instance, how do we know that 52% of mobile app sessions were for games in the first couple of months or 2012 or that the use of native apps versus the mobile Web is tied? The truth is that a lot of the interesting stats in the mobile ecosystem are provided by marketers and advertisers…

[Poll] What Is Facebook’s Best Mobile Monetization Strategy?

[Poll] What Is Facebook’s Best Mobile Monetization Strategy?

You would think that a company with 423 million monthly active mobile users would find a way to squeeze some revenue out of them. Easier said than done. The biggest question to come out of Facebook’s S-1 filing for its IPO was how the company could monetize its robust mobile app ecosystem. How will Facebook do it? Stitching in mobile banner ads…

Jumptap: Use of Native Apps Versus Mobile Web is Tied

Jumptap: Use of Native Apps Versus Mobile Web is Tied

The mobile advertising industry was a $1 billion business in 2011. It is expected to hit $6.5 billion by 2014, according to eMarketer. For reference, it was 1998 when Web advertising hit the $1 billion mark. In 2010, it was a $26 billion industry fueling the growth of companies like Google and other Web-centric properties.

What does this mean…

Appstores.com: The Platform That Wants To Run Your Niche App Store

Appstores.com: The Platform That Wants To Run Your Niche App Store

App discoverability is one of the biggest problems facing mobile publishers these days. That is especially true for HTML5 developers publishing apps to the mobile Web. A San Francisco-based startup wants to help. Appstores.com today is announcing the launch of a mobile app distribution network to help developers make their apps more discoverable and profitable. […]

Appstores.com: The Platform That Wants To Run Your Niche App Store

Appstores.com: The Platform That Wants To Run Your Niche App Store

App discoverability is one of the biggest problems facing mobile publishers these days. That is especially true for HTML5 developers publishing apps to the mobile Web. A San Francisco-based startup wants to help. Appstores.com today is announcing the launch of a mobile app distribution network to help developers make their apps more discoverable…

Appstores.com: The Platform That Wants To Run Your Niche App Store

Appstores.com: The Platform That Wants To Run Your Niche App Store

App discoverability is one of the biggest problems facing mobile publishers these days. That is especially true for HTML5 developers publishing apps to the mobile Web. A San Francisco-based startup wants to help. Appstores.com today is announcing the launch of a mobile app distribution network to help developers make their apps more discoverable and profitable. […]

One Out Of Almost Every 7 Ads To be Mobile by 2016

One Out Of Almost Every 7 Ads To be Mobile by 2016

In 2016, one out of almost every seven digital ads will be served to a mobile device. Mobile advertising will account for 3.8% of all global ad spending on all media. According to Berg Insight, that will account for as much as $22.45 billion (€17.2 billion) of the global industry in 2016.

To those closed off in tech bubbles, these numbers may…

Google: Businesses Are Going Mobile First, Ad Landscape Begins to Shift

Google: Businesses Are Going Mobile First, Ad Landscape Begins to Shift

Smart devices have fundamentally changed how people interact with the world. Users now have information on tap, everywhere at any time. That has correlated into a shift in how consumers react with brands online, in retail stores, what products to buy and when to buy them. When consumers’ brand interaction change, it is a sign that advertising is…