The shift is part of a bigger plan.
Tag Archives: App install ads
App Revenues Are Booming—But Perhaps Not For Long
Don’t get too cozy with that mobile-ad revenue, Facebook.
Google Has New Targeted Ads That Encourage You Dive Into Apps
Google is now taking the plunge into deep linking to an app from an ad.
Suddenly, Mobile App Install Ads Are Popping Up Everywhere
Twitter is the latest company to launch ads that help you download an app, but it definitely won’t be the last.
Yahoo Is Testing Ads Which Sell You On Apps
The Web giant hopes to make money on mobile by hawking apps for brands.